Role: Social Media Manager and Content Creator.
Goal: Generate leads, develop and strategize brand content, and increase brand awareness.
Social Media Graphics:
Design and posted on Instagram and Facebook.
Social Media Gifs:
Designed for Instagram story and Facebook Ads.
Social Media Strategy
The client was looking to target Black mothers/families with children from 5 - 10 years old, who are expose to some form of STEM and their parents invest heavily in their child's education.
The brand is fairly new and is still in the beginning stages so my content strategy was create feeling a connection to the brand. I created a pillars of content centered around the brand's mission. The content would provide educational advice for parents with small children with a combination of who is YGB and what influence do they want to have on the culture and black communities.