Please click here for the full project: 
The first step in my process is figure out who and what the brand is, who are we serving and why feeling are we going for, amongst other questions. 
Next, I create a mood board of inspiration with various pins from Pinterest. 
I then sketch out ideas and create the shoot plan from those ideas, finding images that gets the basic concept of the idea. 
Here a few screen shots of the shoot plan: 
Here is a little behind the scenes of the photo shoot:
And a few of the final results: 

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