The first step in my process is figure out who and what the brand is, who are we serving and why feeling are we going for, amongst other questions.
Next, I create a mood board of inspiration with various pins from Pinterest.
I then sketch out ideas and create the shoot plan from those ideas, finding images that gets the basic concept of the idea.
Here a few screen shots of the shoot plan:
Here is a little behind the scenes of the photo shoot:
And a few of the final results: