Role: Logo and Brand Designer
Goal: The goal for this project was to create a logo and cohesive brand identity that accurately represented the boldness and creative nature of the brand. The development of this brand included research and mood-boarding, style-scaping, and logo design exploration. I wanted to make a logo they fit the influential vision of Queendom Building. I conceptualized and designed this logo to reflect a key aspect of a stage performance-the spotlight. We were able to bring out the inviting and bold attributes as well along with vibrant colors to attract a mid-adult black woman.